Toronto Star signals layoffs in ad sales

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The Toronto Star is restructuring its operations and could be laying off both advertising and editorial staff in a bid to “create a sustainable business model for the Toronto Star of the future.”

According to an internal memo publisher John Cruickshank sent to staff on Thursday, the biggest change will be in the advertising division with the outsourcing of advertising sales moving to Metro English Canada, an affiliated free daily publication in which Star Media Group holds a majority stake.

Star spokesperson Bob Hepburn confirmed to Marketing on Thursday afternoon that the changes could impact 72 unionized staff across the country, plus some managers and non-union staff. Article continues at marketingmag.ca