Office tale of Cristina Quattrociocchi, art director and illustrator


Who are you :
Cristina Quattrociocchi, that’s kwat-trow-chalk-e. I’m an Art Director and Illustrator, or you could say I like to make things look good and doodle.

Your current job :
I just graduated from the Creative Advertising program at Humber, currently working as a freelance Art Director and Illustrator.

In which city are you located?
I’m in Toronto right now.

A word to define what kind of worker you are :
Sporadically organized. Everything is all over the place but I know exactly what’s going on.

What tools are essential to your life (app, software, etc..)
I like to use a lot of things often. My most valued would have to be Illustrator and Photoshop on my computer. Outside of that all of my notebooks, pens, markers, watercolors and my good erasers are all essential. I can’t go somewhere without at least one notebook or writing utensil.


What does your office space look like?
It’s at home right now and looks exactly the way it does in the picture. There is also a giant bookshelf in the room filled with more than just books and a couch that I never sit on.

What kind of music do you listen to when you are working ?
Songza’s Blogged 50 playlist. It’s soft and not distracting. It serves as good background music for designing or drawing. If I’m doing something outside of the computer I’ll put on something more upbeat.


Do you have a way to organize your day to maximize your work ?
Not really. Some days I’ll whiz through one project after another. Other days I’ll switch between projects just to get away from one for a while. Just to keep me sane.

What tips would you give to improve productivity?
Write things down and have a plan. A lot of ideas can float around in your head all day and if you don’t nail them to something they will never happen. To be the most productive with your ideas you have to get them out of your head.

You're better than your colleagues to :
We’re all great.

What is the best advice anyone has given you ?
I may have misconstrued this, but one time I picked up my brother and his friends from a bar, I’m not sure what they were talking about but I think I overheard him or someone else say “I know how to do everything, I just haven’t learned it yet”.

What is your best tip for saving time ?
I usually lay out what I have to do in my head then I replay it over and over again sometimes without even realizing it. When I have a lot to do making a list and checking things off is really helpful.

What is your routine start and end of the day ?
It’s different. I work in routines, and some stick for a while and others I have to build up to. I usually wake up around 10 am, make some coffee, browse the endless depths of the Internet then look through a list of ideas I have and make some of them happen. If I’m already working on a project I’ll continue on that one. I take breaks periodically unless I’m completely immersed in a project because then time just flies by. I usually get to bed late around 2 am either working on stuff or browsing.

Aside from your computer and your phone, what gadget can you not you go without?
My Wacom tablet. A lot of my drawings would not be possible without it.