Published by Leonardo Calcagno
“Creatively I love it, but from a purely commercial point of view it doesn’t work,” says Jeremy Leslie of the original signage that greets customers at the entrance to his newly opened magCulture Shop, a physical extension to the magCulture website that reviews magazines and editorial design. “This has taken a huge investment in time, resources and money. I wish I was in a situation where it could be just a rich man’s toy, but I am very far from that. This is a business.” First published and continues at disegnodaily.com