Published by Leonardo Calcagno
Presented x Mondial de la Bière [June 14-18, 2017 – Montréal]
Who are you:
Jordan Goure
Your current job:
Brewer/Spokesperson
In which city are you located?
Windsor, Ontario
A word to define what kind of worker you are:
Work “smarter” not harder
What tools are essential to your life (app, software, etc..)
Smartphone
What does your office space look like? We have work combined in our brewing area, and we also have a sweet office nicely decorated with custom comic book prints telling our Brew story and raised panel walls
How large is the brewery?
We have a 7.5 BBL System, roughly 2000 sq/ft total space
The reason you started brewing?
We came from the pub side of the industry in business, and the science side of the university in education. We knew good beer and wanted to make an easy-drinking micro alternative to the macro being pushed down our throats.
What was the inspiration behind your brewery?
Goes along with the answer above.
What are the biggest challenges for you as a brewer in Ontario?
Always dealing with all levels of government can be difficult, a lot of regulations not just in a start-up but also in sales.
What kind of music do you listen to when you are working?
Just got a record player in our loft above the brewery, a lot of Leonard Cohen and Johnny Cash on vinyl going around right now.
Do you have a way to organize your days to optimize your work?
Always very organized so we can be both efficient on productive. We schedule all our meetings and tasks through software online and messaging apps like Whats App.
What tips would you give to improve productivity?
Don’t meet more than you need to, get some work done. Brainstorming is fun but the execution is key!
What is the best advice anyone has given you?
Don’t believe your own press releases. keep your ego in check. Your beer may be awesome, but you are never as cool as you think you are.
What is your routine start and end of the day?
It depends on the day, but either sales/marketing tasks to complete or some cleaning/brewing to get done.
Aside from your computer and your phone, what gadget can you not you go without?
In the brewery, temp gauges both old style and electronic are key. Temp control is key to good beer in many ways.
3 Ontario craft beers that we must try?
Not to be biased but would have to say our “Brew Proper Lager” “Canadian Maple Brew” and our “Brew Mother Pucker” sour series of seasonal wild fermented ales.
What advice would you give to someone who wants to start a brewery?
It’s going to cost a lot more money and time than you would ever imagine.