Who are you and what is your background?
My name is Melanie Kaye. I have been working in the music business for over 30 years in a variety of capacities including booking, managing, publicity, marketing, event planning and festival consulting, to name a few.
Your current job:
I run my PR company called Melanie Kaye PR.
Tell us more about your job:
Running my own PR company allows me to be very selective as to who I work with. I only work with artists/projects that I truly love. I strongly feel that when you can get behind something in a genuine way it works out best for everyone. Being authentic builds a trust and allows your reputation to be built on integrity, respect and credibility.
What are the challenges in your business?
The challenges are managing expectations, budgets and follow through is key.
Someone doing what they say they will do should never be taken for granted. I am not a “smoke and mirrors” type person. I appreciate when working with people that they are clear and work with me to help get the job done with the outcome we’re both hoping for.
My 3 tips for those who are thinking to start a music career:
- Do it because you love it. If you don’t love it, chances are you will not be good at it.
- Work hard. If you don’t put in the hours needed, do the research needed and try harder when you’re ready to give up you won’t succeed at whatever the goal is.