Hotel Pérola x Pedro Lima Ferreira | Rebrand

Author:
Publish date:
8edb5b41891579.59df703a74fc1

An Hotel from Cape Town located in one of the noble areas of the Capital intends to be a symbol of sophistication and refinement.

19735741891579.59df7422340f7
ff9c2c41891579.59e08dd3b3784
2206fc41891579.59de5eabf0da7
5e18d941891579.59de4d4a40160

A strong point of reference in the project was Pérola's strong connection to the African Continent which unites a differential materials component and traditional symbology. The monogram is built around the fact that the initial characters (HP) are protected within a shell like an elegant pearl (pérola). The whole visual rhytm — typography, patterns, signage and way finding — was created to be an extension of that key communicative premisse — elegance and protection. 

0481d041891579.59df3f0611dd7
81123b41891579.59df3f8c589e1
0603e941891579.59e0a76ee7f55
3b527741891579.59df3f06119e2
6f7fc441891579.59df7770af132
97b37841891579.59df3f8c5862a
62e43c41891579.59df799d10c2e
e9668941891579.59df2bf8ed93f
67526841891579.59df70a9c3975
f09eea41891579.59df7534e44b6
86336641891579.59df7860bdba1

Photography: Hotel Pérola

Architecture: OGO Arquitectos

source: Pedro Lima Ferreira