Who are you and what is your background?
Alicia Medina, I'm the owner of Oddity Kombucha. I'm a retired Architect turned into kombucha entrepreneur.
Your current job:
Owner at Oddity Kombucha
In which city:
How did you discover kombucha?
I discovered kombucha while seeking for a non-alcoholic craft beverage.
What prompted you to start your company?
I've always had an entrepreneurial spirit and I realized there was room in the kombucha market for locally made brands.
What makes your product unique?
We use real ingredients and we make a very balanced brew. We convert non-kombucha drinkers into kombucha lovers.
What do you want to convey through your brand image?
Simplicity. Our name speaks for itself.
What are the main challenges in your company?
Growing a business with limited resources is one of the main challenges. We use high-quality ingredients which makes it hard to hit the margins that some retailers want.
What tools are essential for your work(app, software)?
Slack, WhenIWork, Square, Hubdoc, Quickbooks
A word to define what type of worker you are:
What does your office space look like?
It's very minimal, clean and organized.
Do you have a way to organize your days to optimize your work?
I try my best to avoid multitasking, focusing on a single task at a time seems to work best for me.
What tips would you give to improve productivity?
Stop multitasking, get enough sleep and organize your day the night before.
What is the best advice you have been given?
Drink more water, I'm terrible at it. I probably drink more coffee than water.
What are your end-of-day and early-day routine?
I always have a good breakfast at home, I like taking my time in the mornings. I'm still working on my end-of-day routine, I'd like to incorporate some meditation and journal writing at the end my day.
Apart from your computer and your phone, what gadget cannot you do without?
I don't really use any other gadgets, I'm old school in that way.
upcoming products or projects?
I'm always working on something new, we have some new flavors for the fall/winter.