Who are you and what is your background?
I'm a licensed natural health practitioner (“Heilpraktiker”, licensed in Germany), a polarity therapist, and reiki master. I made kombucha for years at home for my own enjoyment. I discovered on a visit to my home country in 2007 that kombuchas made in Germany are also brewed with herbal teas. This inspired me to combine my passion for kombucha with my knowledge of herbal healing properties.
Your current job:
Founder and owner of Eva's Herbucha
In which city:
Portland, Oregon, USA
How did you discover kombucha?
First time I was introduced to kombucha was when I was a teenager still living in Germany. A friend of my mother's brought us a culture and said, "here, try this". I fell in love instantly.
What prompted you to start your company?
Once I had the idea to use herbs, I figured it gives me an edge, makes me different from the brands that were on the market at that time. Plus, I wanted to start my own company to make a difference in the world. I love making kombucha but the main reason I started my business was so I can support a economy and society I believe in. This applies to how I tread/pay my employees to environmental non-profit organizations I support with the sales of my products. I am a 1% for the Planet member. So 1% of my annual sales are donated.
What makes your product unique?
As mentioned above I use herbal teas in combination with black, Oolong and green teas. I "tailor" the flavors to a specific purpose. The "Detox" flavor for example has three detoxifying herbs in it: Nettle leave, dandelion root, and elder flower. And 97% of our ingredients are organic of course.
What do you want to convey through your brand image?
That is is possible to create a drink that not only tastes good but is also good for you. We create products that benefit people while supporting our planet through carefully selected local and global business practices and partnerships.
What are the main challenges in your company?
Marketing is not my strong suit and this is my main problem as competition is growing ever more in this area.
What tools are essential for your work(app, software)?
Commercial tea brewing machine and bottle sterilizer.
A word to define what type of worker you are:
Do you have a way to organize your days to optimize your work?
I will always plan my day so multiple tasks can be strung together in the most time-efficient way. For example, if I have to work in my office, production facility, and go on deliveries, I will plan so I can make the deliveries during low traffic times.
What is the best advice you have been given?
To always keep a mind set that you never know what will happen. So don't assume that you should. Plan for several possible futures.
Upcoming products or projects?
I am developing a new product right now, don't want to talk about it yet though. But one thing I am in the process of is becoming a certified B Corp.