Gevorg Balyan, senior graphic designer at Backbone Branding creative studio

Yerevan | Armenia

Who are you :

Hello, Barev, Namaste 

I'm an open-minded Armenian guy who loves beer, traveling, cooking but of course, my main and only passion remain graphic design.

Your current job:

I currently work at Backbone Branding creative studio as the senior graphic designer. Backbone is one of the best branding studios in Armenia which does not limit itself with the local market but it also spreads its wings in the international environment as well, having more than four considerable awards from “The Dieline” and “Pentawards”

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In which city are you located?

I was born in Yerevan, Armenia and I’s still located in here

A word to define what kind of worker you are :

Pink describes me the best, as it’s the reflection of freedom, creativity and the constant chase for something meaningful.

What tools are essential to your life (app, software, etc..)

My brain is my essential “TOOL”. I do believe that in any profession the main tool should remain brain. The other tools like apps, software, etc. put the creativity into the standard state, I don’t deny that they were also made and controlled by the brain.


What does your office space look like?

It’s a like my second home. I’d describe it as “neat messy” place where you’ll always find lots of books, creative people, and constant inspiration.

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What kind of music do you listen when you are working?

It depends on the project, which I'm working on. As each project creates its own specific mood which combines space and time, music is some sort of motivator and fulfiller for everything.

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Have you a way to organize your day to maximize your work?

In a word, it means time management. Many designers think that design process based on "muse" in this case you only "swim" in time, that's why you should adapt yourself to time management.

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What tips would you give to improve productivity?

You should do things which enrich your outlook, such as traveling, music, sports, photography, reading. At first glance, some of them could seem not directly connected to design, but in fact, they are the constant source of inspiration and creativity.

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You're better than your colleagues to :

We all have our strong, weak and dark sides. Our main aim should be fulfilling and improving each other using only our strengths. My main strength is the ability to respect myself. I don’t mean selfishness, it just about self-respect, high-self esteem. How can you love others if you don’t respect or love yourself?

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Is the best advice anyone has given you?

The best advice I'm getting from life.

But the person who inspires me the most is the worldwide famous designer Karim Rashid, attending his master class in Tbilisi capital of Georgia I learned the importance of modern technology in design and how to use the present in order to create for the future.

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What is your best tip for saving time?

Time is not for saving, time is for using.

What is your routine start and end of the day?

We can't separate the days from each other, they are all connected, this process is endless and we are only a small time points in this.

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Aside from your computer and your phone, what gadget can you not you go without?

I’d like to combine these all machines, gadgets, phones in one smartwatch in order to lessen the number of gadgets. | | |