Published by Programme B
Luxury quartz brand Caesarstone announces its 2020 designer collaboration with potter, designer and author Jonathan Adler. The partnership will debut at Canada’s largest design exposition, the Interior Design Show 2020 (IDS20) from January 16-19, 2020 at the Metro Toronto Convention Centre with an engaging, very graphic and very Instagrammable installation – Dreamland.
Going into its seventh year, Caesarstone’s Designer Program challenges the status quo of expected use of its product and celebrates its brand through partnerships with interdisciplinary designers from across the world, who each offer their forward-thinking perspective on the versatile material. Previous collaborations include Marije Vogelzang, Snarkitecture, Jaime Hayon, Tom Dixon and more.
“Working with Caesarstone – both their premium products and their talented team – is fab. What could be better than using dreamy materials to create a dreamy environment? Nothing.” says Jonathan Adler.
The Caesarstone x Jonathan Adler “Dreamland” installation at IDS20 will transform Caesarstone surfaces into a surreal and ethereal free-floating fantasy. Visitors will walk through a heavenly cloudscape that showcases the versatility of quartz through a variety of colours and textures. Adler challenged himself to design a soft environment using Caesarstone, a material more often associated with straight lines and sharp angles. The exhibit will feature clouds, faces and ostrich feathers, in addition to neo-classical columns inspired by Caesarstone’s headquarters in the old Roman port city of Caesaria, and more.
“We had such a fun time working with Jonathan for this year’s collaboration. He has an impeccable commitment to craftsmanship and luxury that we are so excited to bring to life with his creative and unique take on Caesarstone. His design is so inspirational and imaginative and really pushes the use of the product for all aspects of the home.” Elizabeth Margles, VP of Marketing at Caesarstone North America
source: Faulhaber Communications