Published by Programme B
If ‘Necessity is the mother of invention’, the 2020 pandemic is the best example of it. COVID-19 disrupted everything, from individuals to communities to the governments, and definitely did have a huge impact on the economy. While some people lost their jobs, some are stuck in a job they hate and some have started their own venture. But starting something new amidst a global crisis? How could you even think of that? Well, as it turns out, this global outbreak has been great for many new businesses. But success did not come to them overnight; they worked day in and day out for it.
Are you planning to start your own business, too? Here a few things you need to keep in mind.
- The timing
If your business is built around solving a problem people are facing right now, you are definitely going to grow fast. What’s the best part, you ask? You finally have something you always complained about. Time!
There’s a lot of time to think about a problem that’s at hand now and work on solving it.
2. What’s in a name?
Well, as it turns out, a lot! Your brand name is the first impression your target audience gets. It’s very important to get that right. A few things to remember while deciding a name for your upcoming business:
- It should be unique and not taken by any other business in the world. This could lead to copyright issues.
- It needs to be simple. Your target audience may change as you grow, so it’s important to keep a name that everyone can understand and say.
- It needs to reflect what your business actually does.
3. Going online
Digital is the only way of survival for businesses today. From grocery to medicine to education, everything is online today. So what do you need to do to get your business online?
For starters, you need a website! A good website gives your audience all the information they need to know about your business in one place. It represents you 24*7 and builds credibility. These days, building a website is a really easy task which you can actually do yourself in case of tight budgets. But if you really want a great website, to begin with, you can reach out to professional graphic artists or design agencies to get one.
4. There’s no magic
Yes, the world runs on hope and positivity, but it is always good to keep a reality check at hand. Have faith in your dream and vision, but never leave all the jobs to them. It’s your hard work, motivation, and perseverance that decides how far you go and how quickly you get there.
5. People matter
As they say, “If you want to go fast, go alone. If you want to go far, go together.”
You might have all the skills required to run your business, but you are going to need people at some point in time. So choose your people carefully.
Yes, there are a lot of genius people who have lost their jobs recently, but they all might not be the best for your business. Look at their resumes, cover letters, references, and interview them thoroughly to understand if they will commit to your vision. Your first few people are your most important ones!
There’s no perfect time to start a business. The only thing that matters is your motivation, strategy and perseverance to make the best of any situation. So what are you waiting for? To reach somewhere tomorrow, you need to take the first step today!