Published by Programme B
Pandemic hit the world differently. We consume lots of videos every single day due to lockdowns and pandemics. We sit more at home and consume video content. If you have a product or service and are not focusing on video marketing, then you are leaving money on the table. Take our tips and implement them in your daily campaigns.
Searchable video
If you’re creating a video, make sure Google can find it. The search engine giant crawls videos and the results will appear in search results and videos.
The better you provide information, the better it will look when people find the video content on a search engine. Google has a lot of information on how to structure your video content to make the most of your search experience.
While this trend is less related to video content, it does have a big impact on your overall marketing efforts. If you are wasting time creating a video, take a few extra minutes to make sure that as many people as possible see it. Keep in mind that posting videos on YouTube will make your video easily searchable. You can get help from professionals in YouTube marketing and jump-start your business from the first day.
Video content with the possibility of purchases
Videos are slowly making their way into e-commerce. And not only for online reviews. Buyable videos are short video clips that allow users to click (tap) and buy instantly. They don’t need to leave the video to convert.
Basically, you are simulating a website experience so that shoppers can shop without leaving social media or the website they are on. You probably see these videos all the time – they usually appear between Instagram stories from people you follow.
The content available for purchase is growing. The format is simple: create a video showcasing a product or service, then allow users to shop using Instagram or Snapchat ads.
Educational and training materials
From FAQs to learning how to use a new product and online university education, educational and learning content is one of the most in-demand types of video content.
According to the latest reports, 68% of consumers prefer to watch videos to learn about new products or services. It’s about more than reading articles, infographics, e-books and tutorials, or watching presentations combined.
If you don’t know what type of video content to create, then you should start with this. Create something that helps users better understand who you are, what you do, the services or products you offer. And share it!
More “stories”
Live stories aren’t just for Instagram. They capture all kinds of video formats in public and more private spaces such as web chat or conferences. Instant video creates an authentic connection with users that they love.
According to the latest reports, 80% of the audience said they would rather watch a live stream from the brand than read blog posts, and 82% preferred live video to social media posts. So if you haven’t done a live yet, it might be time to think about it. Just remember to keep the video concise and to the point, and make sure the video and audio quality is good. The # 1 reason viewers turn away from live video is poor quality. And if the video contains timeless content, consider tagging or highlighting it so it can be played back later.