Published by Leonardo Calcagno
People frequently say that the real estate business is a competitive field where only a few people can stay at the top for a long time.
Some experts in Greater Montreal, on the other hand, have set up businesses that can handle these changes. Joelle Bitar is one of them. Her profile is highly visible, and it is also defined by the way she structures, processes, and carries out her work in different market periods.
Bitar is a residential and commercial real estate broker and the president of the Joelle Bitar Team. She works for RE/MAX Action, but her business goes outside Quebec. Her career path shows a planned, operational approach to advancement that is more in line with corporate management than with the success of individual brokers.
External performance benchmarks show this trend. The Joelle Bitar Team was one of the Top 50 RE/MAX Teams Worldwide in both 2020 and 2024, according to the RE/MAX, LLC Global Top 50 Rankings. The fact that this ranking keeps coming up in different market cycles shows that it is based on an organizational paradigm that is meant to last, not just get short-term outcomes.
Joelle Bitar’s Global Rise Is Built on Operational Strategy
Many home brokers still work alone or in small groups, but Joelle Bitar chose a structure that is more usual in professional service organizations early on. Her company currently has 28 employees, including eighteen experienced brokers, five full-time administrative assistants, and dedicated marketing specialists focused on exposure and lead generation.
This internal setup, which is still rare in residential brokerage, lets the team work in several areas at once, such as Greater Montreal, Laval, and the South Shore. It also makes it easier to adjust to the cultural, linguistic, and socioeconomic differences that make each submarket unique, instead of using the same method for the whole region.
This kind of infrastructure can handle a lot of activity. The team does more than 300 deals per year, handles more than 150 current listings, and makes more than $100 million in sales every year. Over time, the total number of transactions has gone over $1 billion. This level of output suggests an operational strategy that is meant to work at a large scale, with a focus on consistency, coordination, and long-term capacity rather than negotiating individual deals.
Recognition That Reflects Sustained Excellence
Over time, RE/MAX Québec has officially recognized Joelle Bitar’s continued involvement in the network. She was named to the RE/MAX Circle of Legends, which is only given to a few number of long-time performers, and she was also named to the Top 50 Teams in Quebec in both 2020 and 2024. She has also won the Career Achievement Award, the Diamond Club Award, and been inducted into the RE/MAX Hall of Fame, which shows that she has kept up her good work over the years.
When you look at all of these distinctions together, they show more continuity than single peaks. They bring attention to parts of the job that people usually don’t see, such as the discipline of doing things every day, the importance of systematic preparation, and the ability to keep getting the same results even when the market is unstable. This kind of steadiness is still rather rare in an industry that is affected by cycles and outside forces.
Some interesting Real-estate KPIs.
Joelle Bitar’s results are not driven by intuition alone. Her operating model relies on data, structured analysis, and the consistent use of technology to align supply with demand. Over time, this has led to the development of a sizeable database, comprising approximately 18,000 potential buyers, both local and international, as well as a professional network of close to 25,000 brokers integrated into her distribution channels.
In a market such as Greater Montreal, where demand can differ significantly from one neighborhood to the next, this reach plays a practical role. It allows listings to circulate quickly among relevant audiences, increases showing activity, and raises the likelihood of competitive interest, factors that can influence both transaction timelines and final sale values.
This reach is reinforced by a broad marketing infrastructure. Properties are distributed across more than 110 platforms, including social media, real estate portals, magazines, video campaigns, and targeted online advertising. The objective is less about visibility in isolation than about maintaining consistent exposure across multiple touchpoints.
Digital performance reflects this scale. Her website, https://joellebitar.com/, attracts more than 7,000 new visitors each month, while her listings and related content generate roughly 35,000 Google impressions on a monthly basis.
On social media, Joelle Bitar maintains one of the larger digital audiences among real estate professionals in Quebec, with a following exceeding 160,000 users.
In practice, this audience functions as an additional distribution channel, extending the reach of listings beyond traditional brokerage networks.
Her educational content, property showcases, and behind-the-scenes updates are accessible on YouTube at https://www.youtube.com/@joellebitar_realestate_mtl
This digital ecosystem ensures immediate reach for every new listing while strengthening long-term brand authority..
A Verified and Measurable Reputation before All
Joelle Bitar’s reputation extends beyond her own platforms. She is featured on several major real estate reference sites, where her performance is publicly documented and easily verifiable. You can , for example, see on Joelle Bitar Realtor profile, as well as on her Centris profile, her sustained activity.
A Montreal Market Far More Complex than you think…
To fully appreciate her achievements, they must be viewed in relation to the contemporary real estate market in Greater Montreal. Over the past ten years, the city has changed a lot. It is now an international centre where foreign investors, young professionals, newcomers, and long-time inhabitants all meet. In 2024, Greater Montreal had almost 43,700 residential transactions, which is almost 20% more than the year before. Inventory went up by roughly 12%, and the median price for a single-family home was $730,000 and for a condo it was $460,000.
On average, homes sold in 60 to 65 days. This shows that the market was still good for sellers but much more competitive among brokers. To keep up world-class performance in a world that is so unstable and divided, you need a very organized operating model. This is exactly what Joelle Bitar has created.
‘Hi / Bonjour’, or ‘Hola’
Her team’s capacity to assist clients in more than ten languages is another capability that isn’t always recognized. In a city where variety is a big part of the population, being able to speak more than one language is a big plus. It makes listings more accessible, makes it easier to talk to overseas investors, helps newcomers buy their first home in Quebec, and develops the client-broker connection through clearer, more understanding conversations.
What’s next – coaching ?
What began as a natural process has turned into a systematic coaching service for experienced professionals who want to improve their performance. Her one-on-one sessions, which are held in French, English, Arabic, and Spanish, include advanced themes like growth strategy, lead acquisition, operational structure, delegation, team management, and high-level marketing. This mentorship program lets her have an impact on more than just her own deals. It raises the bar for the whole business and gives others a model to follow.