Published by Leonardo Calcagno
The IBM supercomputer that lords over Mad Men season 7 was actually an innovative new tool for supporting executive intuition with cold hard data. If only Ginsberg had known. As this season of Mad Men‘s most glaring metaphor for changing times, the massive IBM System/360 computer took over SCDP’s creative lounge and drove poor Michael Ginsberg off the deep end. But it is more than a metaphor–in 1969, the supercomputer was infiltrating businesses to solve data problems. Article continues at fastcompany.com