Published by Leonardo Calcagno
Luxury brands typically live on fashion’s cutting edge, but many have remained determinedly retro when it comes to e-commerce. Prada, Chanel, Dior and LMVH’s Celine are just a few of the high-fashion names that still mostly eschew online retail, as Businessweek recently reported, believing that the in-store, tactile experience is integral to their brands. Article continues at jwtintelligence.com