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Published by Leonardo Calcagno
Recently, I zeroed my marketing business in on the software industry. I’d been preaching the benefits of having a niche, and yet I didn’t have one. Once I made that decision, I needed to start attracting software companies to my marketing firm. But how to do that? I started with my content. I’ve been blogging about marketing for years, but now I needed to tighten the reins a bit so that my audience — software company owners and CEOs — would find my content and feel I was speaking to them. Imagine how much more engaged your audience — each individual buyer — would feel if your content said, “Hey you! Yes you. I understand exactly what you’re going through, and this article/ebook/web copy will tell you what to do to solve your problem.” Here’s what I did, and what you can do too. Articles continues at experts.allbusiness.com