From bacon to buttery popcorn, phones start to tap into smell

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Kraft Foods’ Oscar Mayer has been scoring headlines this past week for its branded iPhone alarm app that emits the scent of sizzling bacon, thanks to a plug-in device that delivers the scent. (To receive the gizmo, bacon fans must enter to become one of 4,700 Official Bacon Beta Testers.) The humorous concept is a manifestation of one of our 10 Trends for 2013, Sensory Explosion, the idea that marketers will look for new ways to engage and delight the senses at a time when more of life is virtual and online. Article continues at jwtintelligence.com