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Justin Smith’s plan for where Bloomberg Media goes next

Justin Smith’s plan for where Bloomberg Media goes next

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Published by Leonardo Calcagno

It has now been 100 days since former Atlantic Media CEO Justin Smith took over as CEO of Bloomberg Media. He has used that time to craft his vision for where Bloomberg goes next.

In Smith’s eyes, Bloomberg Media’s opportunity is immense. It has unique advantages others do not: an entrepreneurial culture, global reach and, not least, the cash cow of a terminals business that affords it a long-term orientation. Smith sees Bloomberg Media expanding well beyond its roots in markets and finance news to become a global, multiplatform business media juggernaut. Here’s how he put it in a memo sent to Bloomberg Media. Article continues at digiday.com

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