New York magazine is extending its entertainment site Vulture to its first live event. The Vulture Festival, set to be announced today, will consist of 16 events for consumers that are meant to bring the site’s pop culture sensibility to life. It will be held May 10-11 at New York’s Milk Studios.
Since its launch as a standalone site three years ago, Vulture has grown to more than 8 million monthly uniques, per New York magazine, citing Omniture, making a live event a logical place to take the brand. With a TV-centric slate of programming, the festival was timed to capitalize on the Upfronts, which kick off the TV ad buying season. Article continues at adweek.com