How to Fix Ad Fraud (and Why Publishers Should Pay) - Baron Mag

How to Fix Ad Fraud (and Why Publishers Should Pay)

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The prevalence of digital advertising fraud is a huge threat to our industry and can no longer be ignored. As an industry, we need to take immediate steps to make digital advertising fully transparent and accountable. If not, the future looks bleak for digital advertising professionals, as trust will erode and growth will cease.  Article continues at adage.com