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How to Fix Ad Fraud (and Why Publishers Should Pay)

How to Fix Ad Fraud (and Why Publishers Should Pay)

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Published by Leonardo Calcagno

The prevalence of digital advertising fraud is a huge threat to our industry and can no longer be ignored. As an industry, we need to take immediate steps to make digital advertising fully transparent and accountable. If not, the future looks bleak for digital advertising professionals, as trust will erode and growth will cease.  Article continues at adage.com

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↓ THIS IS AN AD ↓
↓ THIS IS AN AD ↓