How To Sell Absolutely Anything At Full Price

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Price is the amount of money your customer pays for a product.  Value is what your customer perceives the benefits of that product to be, and the emotional connection he/she has to the product, the employee, and the company, in relation to the price. How retail associates handle and present products to her/his customer adds - or reduces - the perceived value. This is true whether the products are drills, luggage, or diamond rings. Article continues at