What Brands Want From Content Marketing

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There's no question that brands are placing a greater emphasis on content-led advertising campaigns, asking for custom programs that incorporate subtle editorial integrations, social media and high engagement. A range of speakers are addressing the growing content marketing and native advertising market here today at min's Content Marketing & Innovation Summit. Stephanie Losee, managing editor at Dell Global Communications, was the opening keynote and offered a provocative look at what brands want from content and why they're not, actually, competing with publishers. Article continues at foliomag.com