Published by Leonardo Calcagno
The 2014 FIFA World Cup fever is upon us, and while the fans are soaking themselves in the madness, the brands from different realms are making serious efforts to cash in on the frenzy and get some eyeballs for their products and maximize their reach. So, as the teams battle each other to get their hands at the golden trophy, the brands are involved in a battle of its own kind – a batle of creatives. Article continues at thesocialmediahat.com