Shopping bag encourages consumers to donate clothing each time they buy a new outfit

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It’s often the case that a perfectly good item of clothing can sit at the back of the wardrobe even when its owner knows they’ll never wear it again. In the past we’ve seen campaigns to remind fashion fans of the out-of-style apparel they own and could give away to charity. Now Swedish label Uniforms for the Dedicated has introduced The Rag_Bag, a shopping bag that can be turned inside out to become an envelope to send old clothes to those who need them. Article continues at springwise.com