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TV shows are great indicators of urban trends, thanks to market research and popular influence

TV shows are great indicators of urban trends, thanks to market research and popular influence

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Published by Leonardo Calcagno

have been using popular TV shows for decades in speeches and the classroom to demonstrate the structural changes in how we build the country. Using television is an engaging way to examine how Americans have wanted to live since TV began to dominate American entertainment in the late 1940s. Popular shows also are important predictors of the future of the built environment, thanks to Hollywood’s extensive consumer research and the instant feedback to current shows, and so TV tends to reflect how we live today and, more importantly, what we aspire to tomorrow. Article continues at nextcity.org

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