7 Marketing Lessons Learned From Acquiring a Startup - Baron Mag

7 Marketing Lessons Learned From Acquiring a Startup

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Lesson #1: Market cap trumps traffic
As an SEO, the first thing I look at is keyword volume. Most of my companies are in the web analytics space. Naturally, I would try to optimize those companies’ sites for “web analytics” related terms. Strideapp is in the sales CRM space. So, I did some keyword research to see what’s popular in that space. Article continues at quicksprout.com