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Published by Leonardo Calcagno
To promote its new MX-5 model, Mazda is unveiling a new magazine. But the brand is eschewing print and paper, and even a desktop, heading straight to people’s smartphones on Instagram. The Insta-mag, called the MX-5 Roadster, by JWT, is designed to take people through 25 years of MX-5. “We like the fact that has a bit more of a hybrid platform with static imagery and video,” says Michael Tsang, supervisor of interactive marketing, Mazda. “And it’s still a bit untapped from a brand standpoint.” Lire la suite sur strategyonline.ca