Recycle, reuse … re-publish? How publishers make what’s old new again

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Who says originality matters? There’s a timeworn journalistic tradition of being first and different, but let’s face it: Building a digital business on new and original content is expensive, often prohibitively so. And publishers know, a lot of content performs well over time. So some have made an art out of repurposing old content and giving it new life. Here are case studies of how three publishers did it. It’s up to you to decide if it’s cheating or simply brilliant. Article continues at digiday.com