There is no question that niche publishing is one answer to the print world’s prayers. From magazines that delve into goat farming to ones that highlight the advantages of an eco-friendly lifestyle, targeting the audience and its interests is paramount in today’s digital times for ink on paper. Audience first was, is and always will be the main secret ingredient of the magazine publishing’s recipe for success.
But is the magazine media industry going too far with the prices and repetitiveness of special issues and book-a-zines, which often come from the same publisher? Article continues at mrmagazine