The UK Has Just Unleashed a Free-For-All On E-Cigarette Advertising


The UK has just announced new rules surrounding e-cigarette advertising that is likely to see e-cig brands flooding to TV screens in ever-increasing numbers. The Committee of Advertising Practice, which writes the UK advertising codes, could have decided to treat e-cigs in the much the same way as it does tobacco: severe restrictions that limit cigarette companies from marketing pretty much anywhere.

But instead it is giving e-cigs its own new special product category and even loosening the rules to allow e-cig brands to show people using their products — or "vaping" — in TV ads for the first time. Continues at