VICE Magic Formula or how to Get Millennials to Love Your Content


If anyone knows how to capture the hearts and minds of the youth of America (and elsewhere) it's VICE. And they've done it successfully for more than one generation. Now that everyone's sights are set squarely on millennials, marketers are turning to the bad boy of media who has managed to maintain and engage its young demographic despite rapid growth. At the 2014 NewsCred Content Marketing Summit, Eddy Moretti, Chief Creative Officer of VICE, was kind enough to share the company's highly coveted insights. Continues at