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The best and worst branding of 2014 x Fast Company

The best and worst branding of 2014 x Fast Company

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Published by Leonardo Calcagno

Great branding is more than a logo. It’s more than a list of acceptable fonts, too, or even some 100-page PDF containing everything from measurements on proper margins to deep verb-subject-adjective explorations on writing the proper “voice.” Great branding is really the DNA of product or company, manifested through various media in ways that the public can recognize and understand. Continues at fastcodesign.com

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↓ THIS IS AN AD ↓
↓ THIS IS AN AD ↓