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Published by Leonardo Calcagno
01. Data Science Without Being a Data Scientist
Etienne Bernard at Research Assoc/Advanced Research Group
Taliesin Beynon at Mgr & Dev Lead Advanced Research Group
schedule.sxsw.com
11:00AM – 1:30PM
JW Marriott : Salon H – 110 E 2nd St
02.Digital Diversity: How Culture Impacts Digital
Christian Martinez : Head of US Multicultural Sales at Facebook
Virginia Lennon : SVP, Partnerships at Ipsos MediaCT
schedule.sxsw.com
11:00AM – 12:00PM
Hyatt Regency Austin : Zilker Ballroom 2 – 208 Barton Springs Rd
03. How to Keep Ideas Alive After SXSW
Christian Dodd: VP, User Experience Strategy Dirat Cramer-Krasselt
Nicholas Papagiannis: VP Search Dirat at Cramer-Krasselt
schedule.sxsw.com
11:00AM – 1:30PM
JW Marriott : Room 301-302 – 110 E 2nd St
04.Psychological Architectures for Persuasive Tech
Brian Cugelman PhD, Senior Scientist and Director at AlterSpark
schedule.sxsw.com
11:00AM – 1:30PM
JW Marriott : Salon F -110 E 2nd St
05. What Is A Brand Now Anyway?
Laura Gordon, VP Brand Innovation at 7-Eleven
Russell Wager, VP Mktg at Mazda
Vinoo Vijay, Exec VP/Chief Mktg Officer at TD Bank
schedule.sxsw.com
11:00AM – 12:00PM
Sheraton Austin : Capitol Ballroom – 701 E 11th St
06. The Contagion Cookbook
EMarcus Collins, Exec Dir of Social Engagementat Translation
schedule.sxsw.com
5:00PM – 5:15PM
Austin Convention Center : Ballroom C
07.The Art of Social Media
Guy Kawasaki, Chief Evangelist at Canva
Peg Fitzpatrick, Author at Alltop
schedule.sxsw.com
5:00PM – 6:00PM
JW Marriott : Salon 5-6 – 110 E 2nd St
08.Art and Experience: A Future for Creativity
Laura Bernstein, Digital Designer, Graphic Design at Los Angeles County Museum of Art
Lori Kozlowski, Editorial Dir at Atom Factory
Maritza Yoes, Social Strategist at Los Angeles County Museum of Art
Todd Lefelt, Managing Dir/User Experience de Huge
schedule.sxsw.com
5:00PM – 6:00PM
JW Marriott : Salon 2 – 110 E 2nd St
09. Mastering Adaptive Marketing in a Real-Time World
Billie Goldman, Co-Mktg Mgr à Intel
Chris Perry, Pres. Digital at Weber Shandwick
Matt Soldan, EVP, Exec Creative Director-North America at Team Detroit
Seraj Bharwani, Chief Analytics Officer at Visible Measures
schedule.sxsw.com
3:30PM – 4:30PM
Hyatt Regency Austin : Hill Country ABCD – 208 Barton Springs Rd
10.Content Marketing vs Don Draper: The End Of Ads
Jamie Reilly, Chief Creative Officer at Kastner And Partners
Linda Boff, Global Exec Dir Brand Mktg at GE Corporate
Maya Kosovalic, Head of Media and Digital Communications at L’Oreal
Stephanie Losee, Managing Editor at Dell
schedule.sxsw.com
2:00PM – 3:00PM
Sheraton Austin :Capitol Ballroom – 701 E 11th St
11.The Emperor’s New Wearables
Brandon Little, Chief Creative Officer at Fossil
Ken Hertz, Sr Partner at MemBrain/Hertz Lichtenstein & Young LLP
Sandra Lopez, Dir of Wearables, Biz Dev & Mktg Strategy for Fashion at Intel Corporation
Travis Bogard, VP at Jawbone
schedule.sxsw.com
12:30PM – 1:30PM
JW Marriott : Room 206 -110 E 2nd St