Office tale of Boris Iglesias, user experience architect at Zecora


Who are you :
Boris Iglesias, a canadian with cuban descent.

Your current job :
I’m a User Experience Architect at Zecora, my own Design Consulting firm.

In which city are you located?
I am based out of Toronto, Ontario

A word to define what kind of worker you are :
Innovative. I like to find clues in unlikely sources.

What tools are essential to your life (app, software, etc..)
Balsamiq mockups is essential to test quick prototypes. But I also depend on pencil and paper.


What does your office space look like?
My workspace is basically a long desk with my computer and monitor. My iPad Air has been added lately as a third screen. I also have a book case with industry magazines that I want to keep handy.

What kind of music do you listen when you are working ?
I like some progressive rock like Pink Floyd. Although sometimes in better moods, I listen to Fania All Stars Records.

Do you have a way to organize your day to maximize your work ?
I use Evernote for everything, for note-taking at meetings or keeping record of project tasks

What tips would you give to improve productivity ?
Avoid answering emails early in the morning, those hours are the most productive of the day

You’re better than your colleagues to :
Seeing the artsy side of the job.

What is the best advice anyone has given you ?
A good advice to always fall back to: “Try to remain genuine and authentic, everything else will follow”

What is your best tip for saving time ?
Having a specific time to check social media, avoid multitasking and focus in one task at a time

What is your routine start and end of the day ?
I start my day with checking world news and a couple of chapters on any book I’m reading. Then I do some surfing on the web about an article or a piece of information until it leads me to something new that I didn’t know. I finish the day reading some tech blogs and taking another lesson on a new language I want to learn.

Aside from your computer and your phone, what gadget can you not you go without?
I always have a pencil and a paper notepad in my backpack, you never know when an idea will fight to jump out of your head.