The Fat Jew's guide to modern branding

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Basic bitches rejoice: Josh Ostrovsky, better known as social media performance artist and Instagram’s @thefatjewishrevealed that he is releasing a line of rosé just in time for summer. The name? White Girl, of course, with the tagline “This is so us.”

The rosé is a year in the making. Last August, the New York Post reported a shortage at several Hamptons wineries and restaurants. This year, Ostrovsky is determined that such a calamity will never befall the region’s legions of gals ever again: “May we never almost encounter such a fucking travesty…We were right on the brink of disaster. What would’ve happened? We were running dangerously low,” he told Page Six.  Continues