Monocle’s Tyler Brûlé on brand extensions, branded content and making money with print

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Hundreds of pages thick, with distinctive covers of white and yellow on black, magazine Monocle covers global affairs, travel, business… whatever’s important to the jet set, to which Brûlé belongs. It’s the magazine of choice for coffee tables and tray tables around which looking intelligent and worldly is of utmost importance. Continues at