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Published by Leonardo Calcagno
Spotify is rolling out its programmatic ad offering. Ronan Shields reports for The Drum that Spotify’s first-party data will allow advertisers to target genre or moods (i.e., R&B or ‘Workout’). The company’s head of programmatic, Jana Jakovljevic, said there are disadvantages since Spotify doesn’t enable cookies, retargeting or post-view attribution. But still, according to Jakovljevic, “The missing piece of the puzzle has been programmatic, and that’s now here today.” More.
source: adexchanger.com