Published by Leonardo Calcagno
Sometimes the most obvious things are the easiest to overlook. This just may be the case for Bon Appétit, which is set to launch a new city guides vertical on its Web site Monday.
“We’re at this time now as a brand where we’re constantly trying to stream our assets into so many different platforms,” said Bon Appétit editor in chief Adam Rapoport. “One thing I realized we hadn’t done is take advantage of all our travel and restaurant authority that we’ve accrued over the last five years….We have a very well-traveled staff, and we’re not necessarily sharing that with our readers.” continues at pubexec.com