No products in the cart.
Published by Leonardo Calcagno
Sometimes the most obvious things are the easiest to overlook. This just may be the case for Bon Appétit, which is set to launch a new city guides vertical on its Web site Monday.
“We’re at this time now as a brand where we’re constantly trying to stream our assets into so many different platforms,” said Bon Appétit editor in chief Adam Rapoport. “One thing I realized we hadn’t done is take advantage of all our travel and restaurant authority that we’ve accrued over the last five years….We have a very well-traveled staff, and we’re not necessarily sharing that with our readers.” continues at pubexec.com