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Office tale of Tobias Ottomar, creative director and co-founder of design and branding agency Under

Office tale of Tobias Ottomar, creative director and co-founder of design and branding agency Under

Published by Leonardo Calcagno

Who are you :

Hi, my name is Tobias Ottomar.

Your current job :

I’m Creative Director and co-founder of design and branding agency Under.

In which city are you located?

Stockholm, Sweden.

A word to define what kind of worker you are :


What tools are essential to your life (app, software, etc..)

Adobe Creative suite, Google Apps, Spotify, pen and paper

What does your office space look like?

Were actually In the process of finding a new office space but now we are sitting in an old dry cleaner machine room in the middle of Stockholm that we renovated. It got an pretty industrial feeling and lots of light and high ceiling.

What kind of music do you listen when you are working ?

It’s a great big mix of everything from old soul to black metal. The ones with high rotation at the moment are Seinabo Sey, Jamie XX, Kendrick Lamar and John Carpenter. And Roky Erickson, always Roky Erickson.

If you need some music inspiration, here’s my ever-growing mega list of great music;

Do you have a way to organize your day to maximize your work ?

Lists. We use an project management tool called dapulse where we have a individual weekly scheme of the deliveries that has to done during the coming week, that way everyone in the team can get a good overview what’s ahead.

What tips would you give to improve productivity ?

Keep it simple and straight forward.

You’re better than your colleagues to :

Brewing coffee.

What is the best advice anyone has given you ?

An idea not realized isn’t worth anything, Talk less, do more.

What is your best tip for saving time ?

Once again – keep it simple. Don’t overcomplicate things, break down projects in to manageable bits and have short 5 minute meetings regularly to touch base.

What is your routine start and end of the day ?

Snooze a little to long, wake up a little bit to tired. Take a quick shower and off to work. A large cup of coffee while I go through my emails and check todays to do list. Then I work a little to long as tend to get in ”the zone” in the late afternoons. Then i stay up a little to late which makes me snooze a little to long and wake up a little bit to tired the day after.

Aside from your computer and your phone, what gadget can you not you go without?

A stabile fine point pen and a moleskine notebook.