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Pedram Karimi, creative director

Pedram Karimi, creative director

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Published by Leonardo Calcagno

Who are you : 

 PEDRAM KARIMI, IRANIAN BORN, AUSTRIAN RAISED CANADIAN GUY, INPIRED BY THE WORLD WE LIVE IN.

Your current job : 

CREATIVE DIRECTOR @ PEDRAM KARIMI

In which city are you located? 

MONTRÉAL

A word to define what kind of worker you are : 

INTUITIVE WORKER 

What tools are essential to your life (app, software, etc..) 

A WINDOW WITH A VIEW.

What does your office space look like? 

IT’S RECTANGULAR & WHITE WITH WODDEN FLOORS, LARGE WINDOW ON ONE SIDE , A LARGE WHITE TABLE IN THE MIDDLE, 2 FULL LENGTH MIRRORS, BLACK INDUSTRIAL TOOL DRAWERS AND A FEW BLACK MARBLE PLATES LEANED ON THE WALL ON THE OPPOSITE SIDE from the window.  

What kind of music do you listen when you are working ?

 REALLY DEPENDS, LATELY, MORE AND MORE I LIKE TO LISTEN TO ALPHA BETTA GAMMA WAVES FOR GETTING IN THE work ZONE AND STAYING FOCUSED. 

Do you have a way to organize your day to maximize your work ? 

NOT REALLY, I’M HORRIBLE AT ORGANIZING; BUT BEING STILL A SMALL BRNAD, SOMEHOW AT THE END OF THE DAY, WHAT I NEED TO GET DONE, GETS DONE. 

What tips would you give to improve productivity ? 

NOT EATING MUCH DURING THE DAY, DRINKING LOTS OF TUMERIC TEE AND COFFEE, LISTENING TO repetitious ALPHA, BETTA, GAMMA WAVES DURING WORK. I FIND WHEN I LISTEN TO SPECIFIC (favourite) SONGS FROM A PLAYLIST, IT TAKES ME DOWN THE MEMORY LANE AND MAKES ME FEEL NOSTALGIC AND BACK IN THE PAST AND AWAY FROM THE WORK I NEED TO GET DONE.  

You’re better than your colleagues to : 

( I DONT UNDERSTAND THIS QUESTION )

What is the best advice anyone has given you ? 

“IT’S ALL ABOUT THE JOURNEY” FROM ROBIN KAY, FOUNDER OF TORONTO FASHION WEEK 

What is your best tip for saving time ?

THAT’S A TRICKY ONE. I FEEL LIKE ONCE YOU START COMPETING WITH TIME, YOU’VE ALREADY LOST IT. 

 I RATHER BELIEVE IN THE MOMENT THAN THE CONCEPT OF TIME. I GET MORE ACCOMPLISHED WHEN I DONT THNK OF TIME BUT ALSO BELIEVE THAT “NOW” IS ALL I HAVE AND MAKE DECISIONS BASED ON HOW MUCH I VALUE WHAT I NEED TO DO.

What is your routine start and end of the day ? 

IT’S NEVER THE SAME BUT USUALLY AND IDEALLY I WAKE UP AROUND 7:30 AM, DRINK SOME WATER – TEE – COFFEE WIT SOME NUTS, THEN CHECK / ANSWER EMAILS ETC.. WHEN I DONT HAVE ANY MEETINGS OR NEED TO GO OUTSIDE OR DONT EXPECT WORKING WITH ANYONE, I WORK ON THE FIT OR PATTERN OF SOME GARMENTS ON MY OWN UNTILL LATER IN THE DAY UNTILL I GET HUNGRY AND MAKE SOME DINNER AND STOP THE “WORK DAY”. I EAT LOTS OF FOOD THEN. ASIDE FROM COUPLE OF CLOSE FRIENDS, I DONT HAVE MUCH OF A SOCAL LIFE, BUT FEEL LIKE THE TIME HAS COME TO MAKE ONE. THAT’S PRETTY MUCH MOST OF MY DAYS.

Aside from your computer and your phone, what gadget can you not you go without? 

AS PLAY FULL AS I AM, I DONT REALLY HAVE ANY GADGETS. BUT IDEALLY TRADE MY PHONE AND LAPTOP FOR AN IPAD AND DO ALL COMMUNICATING AND ONLINE STUFF THROUGH THAT AND DELETE MY CELL PHONE NUMBER.

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