Asta Kristjansdottir, Photographer - Baron Mag

Asta Kristjansdottir, Photographer

Reykjavik - Iceland.
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Who are you :

Born in Reykjavik, Iceland, 1972. As a kid I loved taking pictures of people. At seventeen I started working as a model, which allowed me to travel the world. Eight years later I had moved from modeling to shooting photos of my fellow models. Since then I have been developing my skills in photography while gaining valuable experience through different projects, including starting an international modeling agency (ESKIMO), a clothing brand (E-LABEL), a fashion event (REYKJAVIK FASHION FESTIVAL), a department store for designers (ATMO) and a magazine (VOLG).
With different experience comes different knowledge. Today my involvement in projects ranges from “just” shooting the photos and post processing them, to finding the location,the make-up artist and stylist as well as recruiting the model(s).
This way, I use my different experiences to develop and create identity for individuals/brands and deliver the images you require.

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In which city are you located? 

Reykjavik, the capital of Iceland.

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A word to define what kind of worker you are : 

I am hyper active and I have a lot of creativity, sometimes I have to many ideas

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What tools are essential to your life (app, software, etc..) 

My camera, my photoshop and the phone.

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What does your office space look like? 

High ceilings, space and lots of daylight.

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Do you have a way to organize your day to maximize your work ? 

I always write down my goals...who do I like to work with. From there I make a plan of how to achieve those goals. I also keep a strict budget and estimate my yearly income in the beginning of every year. This way I have a plan to follow. My to do list is very useful as well, without it I would be totally lost. 

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What tips would you give to improve productivity ? 

To do a mini business plan and try to follow it. When you work alone it is easy to get drifted away and loose focus.

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You're better than your colleagues to : 

I don´t think I am better then anyone, I would rather say that we are all different. My thing is that I connect very well with my models on set. People that shoot with me say that they feel comfortable with me. I make sure I have a lot of patience and energy when I am shooting so I can get the subject to relax. I love people and faces and belief that if a person is comfortable with the photographer the outcome can be magical.

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What is the best advice anyone has given you ? 

You can do it! Thats what my parents taught me.

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What is your best tip for saving time ? 

To spend less time on Facebook!

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What is your routine start and end of the day ?

 I always wake up with a kiss from my husband and my little boy, have breakfast and coffee. Then I am ready for the day. But my days are very different depending on if I am on a set with lots of people or working on my photographs alone in my computer. I really like the variety as I get to interact with people with the pressure on and then to be by myself with my music and my photoshop. 

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Aside from your computer and your phone, what gadget can you not you go without?

 Perhaps my ipad but my computer and my phone is really all I need. 

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