Who are you:
My name is Paloma Rincón and I´m a Mexican born, Spanish-based photographer.
Your current job:
I´m a freelance photographer focusing mainly on still life and product imagery working worldwide from experimental personal projects to commercial assignments for big companies.
In which city are you located?
I´m located in downtown Madrid, Spain
A word to define what kind of worker you are:
I´m a very passionate worker, sometimes super organized sometimes chaotic. It just depends on the part of the process I am. Above of all, I am very responsible.
What tools are essential to your life (app, software, etc..)
My computer and my camera. Software wise I mostly work with Capture One and Photoshop
What does your office space look like?
It is a big room in a traditional city center building full of light. It is quite empty for studio purposes but warm and bright.
What kind of music do you listen when you are working?
If I have to think and be very concentrated I play some slow electronic music if I need to be fast or I’m shooting I listen to something more lively and loud. Mostly electronic but could be pop, rock, reggae or hip-hop.
I usually start answering emails and checking what has to be done before. Then, things start to come and even if I would like to be more organized I just have to be solving minute by minute what comes It is difficult to plan it in a normal office day as any minute a calm day can turn into total stress.
What tips would you give to improve productivity?
Not to multi-task that much. Deep concentration gets a Little time to come. We´are used to having many tabs open in the browser looking for stuff, while we check emails and work on other applications. On top of that, there´s social media. I try to concentrate as much as I can and I get more productive when I´m not checking my email every 5 minutes or looking at my mobile once in a while.
What is the best advice anyone has given you?
When I was starting to work in a studio, a photographer I met there told me that whenever he shoot an image he didn´t like he was happy. He explained that from all the ugly pictures he had to do in his life, every time he did one it meant he had one less on the list.
What is your best tip for saving time?
Have clear priorities and being realistic. Sometimes we are too optimistic about the time some tasks can take. Knowing what is urgent, what is important and what is not can help. It is not just about saving time, but how to make the best of the time we have.
What is your routine start and end of the day?
I start willing to have breakfast and a coffee, and I end the activity od the day going to the gym before relaxing.
Aside from your computer and your phone, what gadget can you not you go without?