Publishers aren’t happy with the deal platforms are cutting them. Now, the Guardian has dropped both Facebook’s fast-loading Instant Article format and will no longer publish content on Apple News.
The publisher had gone all-in on Instant Articles, running every single Guardian article via the format for the last year. It was one of first U.K. media owners to adopt the Facebook format, alongside BBC News in the spring of 2015. The Guardian was also among the first publishers to join the Apple News app when it launched in the U.K. in October 2015. It ran all its articles in the app. continues at digiday.com