Gerlinde Gruber, freelance packaging designer

Vienna | Austria
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Who are you: 

My name is Gerlinde Gruber, I am a woman.

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Your current job: 

I am a self-employed Packaging Designer.

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In which city are you located? 

Vienna, Austria

A word to define what kind of worker you are: 

precise

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What tools are essential to your life (app, software, etc..) 

Cutting mat, cutting knife, folding bone, some punching knives, lots of carton and paper, iMac, iPhone, iPad, Adobe CS, CAD-software

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What does your office space look like? 

I am working in my home office in a flat in a Viennese house from 1900. You can find piles of a carton, lots of scribbled paper, many packaging prototypes and a piano as cutting table here in my office room.

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What kind of music do you listen to when you are working? 

It depends on what I am working on: When I am building mock-ups I listening to stimulating music like rap, techno or to make me jump around I put 90s euro dance on. When I am drawing, creating or planning I often hear alternative, singer-songwriter and everything between Falco and Vivaldi. But half of the time in my office it is very quiet.

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Do you have a way to organize your day to maximize your work? 

Every morning, I grab my to-do list from yesterday, cross out some points and bring some new on. 

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What tips would you give to improve productivity? 

Give your ideas a face by leaving the draft phase very early for building prototypes.

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You're better than your colleagues to:

 Being good at understanding people is very helpful when you have to differ between what customers say and what they really want.

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What is the best advice anyone has given you? 

don't give a f***

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What is your best tip for saving time? 

First things first. 

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What is your routine start and end of the day? 

There were no routines in my life except for the fact that I am having breakfast with coffee every morning. In September I became a part-time teacher for packaging design in a higher technical school here in Vienna, so there is now this routine to teach students every Monday and Friday.

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Aside from your computer and your phone, what gadget can you not you go without?

I called it "my smartbook", where I write every briefing down, scribble some designs or make notes. But... is something a gadget when it's not powered by the current?

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Instagram and Twitter: @ggerlinde

behance.net/GerlindeGruber