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Danielle Dietze, owner of The White Roach

Danielle Dietze, owner of The White Roach

Published by Leonardo Calcagno

In collaboration with Kaneshii Vinyl Press

I’m Danielle Dietze owner of The White Roach, a neighborhood record store in New Orleans.

In which city are you located?

New Orleans, Louisiana.

What musical styles do you specialize in?

We try to have a well-rounded selection of all genres. I’m a big blues and old-school country fan so we try to always have that. We also like to seek out original pressings/rare records.

Can you give a small tour of the music scene in your town?

There’s a ton of music in New Orleans. Community Records is a great local label.

What’s it like working in a record shop?

Man, it’s the worst. You just sit around and talk to cool people, listen to really good music, and have a full store of new records to explore.

What mind-blowing album are you listing right now?

There are so many, but currently, I got my hands on a nice copy The Tom Tom Club’s “Close to the Bone.”

What does it take for an indie record shop to survive?

I think you have to care a lot not only about the duration of your store but for your customers. If you care enough, it becomes much more than just a place to buy records, it becomes a community of sorts.

What does Record Store Day, mean to you and your business?

Record Store Day is basically Christmas for anyone who collects vinyl. It’s a great day for business, and a great time to show appreciation for all the customers that choose to come to your store for RSD.

Tips for musicians launching an album?

Play a lot of shows, network with other musicians, and get creative with your promotion. Also, cool artwork always helps.

5 local musician/bands to check out!


Video Age



Sam Doores | |


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New Orleans [Louisiana] city guide x Danielle Dietze

Café | District Donuts: best donuts in the city, great coffee, great folks 

Restaurant | Vincent’s: old-school Italian food 

Shopping | Flea Markets: local handmade goods, vintage, etc. 

Grocery |  Mardi Gras Zone : good variety of organic, reasonably priced, good food  

Band | Fishplate: they rule