Danielle Dietze, owner of The White Roach - Baron Mag

Danielle Dietze, owner of The White Roach

5704 Magazine Street | New Orleans | Louisiana | USA
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In collaboration with Kaneshii Vinyl Press

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I'm Danielle Dietze owner of The White Roach, a neighborhood record store in New Orleans.

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In which city are you located?

New Orleans, Louisiana.

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What musical styles do you specialize in?

We try to have a well-rounded selection of all genres. I'm a big blues and old-school country fan so we try to always have that. We also like to seek out original pressings/rare records.

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Can you give a small tour of the music scene in your town?

There's a ton of music in New Orleans. Community Records is a great local label.

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What's it like working in a record shop?

Man, it's the worst. You just sit around and talk to cool people, listen to really good music, and have a full store of new records to explore.

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What mind-blowing album are you listing right now?

There are so many, but currently, I got my hands on a nice copy The Tom Tom Club's "Close to the Bone."

What does it take for an indie record shop to survive?

I think you have to care a lot not only about the duration of your store but for your customers. If you care enough, it becomes much more than just a place to buy records, it becomes a community of sorts.

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What does Record Store Day, mean to you and your business?

Record Store Day is basically Christmas for anyone who collects vinyl. It's a great day for business, and a great time to show appreciation for all the customers that choose to come to your store for RSD.

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Tips for musicians launching an album?

Play a lot of shows, network with other musicians, and get creative with your promotion. Also, cool artwork always helps.

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5 local musician/bands to check out!

Fishplate

Video Age

Pope

Lawn

Sam Doores

thewhiteroach.com | instagram.com/thewhiteroach | facebook.com/thewhiteroach

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New Orleans [Louisiana] city guide x Danielle Dietze

Café | District Donuts: best donuts in the city, great coffee, great folks 

Restaurant | Vincent's: old-school Italian food 

Shopping | Flea Markets: local handmade goods, vintage, etc. 

Grocery |  Mardi Gras Zone : good variety of organic, reasonably priced, good food  

Band | Fishplate: they rule