One of Canada’s most recognized brands is now available as one of Canada’smost beloved beverages. In keeping with its 40-year philosophy of simplicity and quality, mixed with a hint of humour, the team behind no name is launching beer. The no name™ beer is a characteristically Canadian-style lager proudly brewed here in Ontario, packaged in the bright yellow-and-black format that Canadians have grown to love.
“Our no name brand was built on a promise of simple products at outstanding value. This is what we’re bringing to beer drinkers who are looking for a quality beer, without all the lifestyle frills,” says Ian Gordon, Senior Vice President, no name. “The new no name™ beer will stand out with its recognizable yellow label, and one word: Beer. It’s a beacon for customers looking for a great taste at an unbeatable price.”
This new no name™ beer will retail for $10.45 for a six-pack and will be arriving at select LCBO stores and online at lcbo.com this February. To kick-off its arrival, and to celebrate the first long weekend of 2019, it will be part of the ‘buck-a-beer’ program and available for $6.60 (including deposit) from February 15 until February 17, 2019, or while supplies last.”When we piloted ‘buck-a-beer’ to Ontarians last fall, the results were unbelievable,” said Gordon. “We had record-breaking sales and incredible consumer feedback. It was an easy decision to bring the no name brand to this category at this price.” This is the first of a series of weekends that this promotion will be running throughout the year.