Published by Programme B
The objective of any great tool used in businesses isn’t to replace employees, but rather to provide them with advanced features to facilitate their workflow in order to improve their performance. With Artificial Intelligence (AI) rapidly being used in computing, it has already entered into the area of customer relation management (CRM) and expected to increase.
The sales department of your company is the hub and where the action happens since it’s the department that either makes or breaks a deal. You simply can’t close a deal without a killer presentation. Currently, there are a lot of tools out there to help your sales team, and no one would be surprised that a leader of a sales team might not know which tool is best.
So what needs to be done is to only focus on the tool that actually optimizes your day to day operations. You need a tool that supports what you actually do. So, if the bulk of your correspondence is through email, then focus on an app that integrates your email. If most of your sales work is done through phone calls then you need to focus on a tool or app that optimizes calling, and so on.
Today, we’re going to focus on just one tool, and that is Gong. We’ll tell you about its features and why it’s so successful.
AI
Gong is a conversation intelligence platform used for sales. It automatically records, transcribes, and analyzes all calls, using AI, made by the sales team. By using AI, Gong can focus on keywords of audio interactions. It does this by using a real-time processor along with a secondary analytical service that processes the call. One of the most interesting features of AI is language, and the application of it in Gong makes this a very exciting tool for CRM.
Keywords
The real-time processor along with the secondary analytical service focus on keywords used to calculate likely outcomes from conversations. This helps the user to guide the conversation. It will give you tips to help increase your effectiveness such as talk less, pause for longer, etc. It also allows the user to quickly skip to certain parts of the recording, helping them in their sales presentation and what they have to offer to customers.
More than keywords
Amazingly, Gong also picks up on emotions, again helping the salesperson to steer away from potentially uncomfortable audio interactions.
Transcription
It transcribes the calls into a document, with a table of contents. It’s very accommodating for going back and augmenting any notes jotted down during a call. It also organizes long calls for more approachable segments.
Savior
Time is of the essence in any business, but especially for the sales team. This little yet powerful tool is a savior eliminating wasted time by skipping to the important parts of your phone calls, allowing you to focus more on your clients and your presentation or pitch. It will help you to coach your team by reviewing calls and see where your potential opportunities are at for a more successful business and enhanced collaboration.