Published by Programme B
The fashion industry has thrived for quite a while now, facing its shares of ups and downs throughout the years. Of course, as a society and the times continue to change quite a bit, it is interesting to see how this sector will follow. The current state of fashion can be rather eye-opening, especially as it offers up clues to whether or not it will survive in the future. So, if you are curious to see just how it is faring, here is what you need to know:
Move Towards Online Platforms
Online shopping became quite popular a few years ago and it doesn’t show signs of stopping any time soon. This is a trend that minor and major fashion retailers alike have adjusted to. These days, virtually every store has a website that makes allowances for online purchases. This includes everything from clothes and jewelry to Rockport shoes.
It is more than that, however. Retailers are also making it easier for consumers to shop in this manner. These days the websites are a great deal more interactive. As technology progresses, the more exclusive brands will also begin implementing augmented reality for an even better shopping experience. Making it easier for consumers to shop in this manner, being able to purchase whatever they want online or even customizing printed t-shirts.
More Options for Men
For the longest time, male fashion was rather inspired. To a certain extent, this was due to all of the rules of society as well as the fashion industry. As the world progresses, though, the average male is being given a lot more freedom to express himself as he wishes. The fashion world has followed in quick succession as well.
The variety in design and color for clothes and men’s casual shoes has exploded of late. While it still has quite a way to go before it can catch up to the women’s section, the future does look bright in this aspect. So, expect the following generations to be a great deal better dressed.
Greater Inclusivity
The fashion industry has been heavily criticized for its lack of inclusivity. In particular, there was a significant lack of size and race diversity in the sector. Now, major brands have been slow to make changes in this regard. Nonetheless, new up-and-comers are taking the charge here.
There are a number of contemporary fashion labels that focus on having models of all sizes, ethnicities, and walk of life. This is going just beyond the fashion lines and catwalks. Many labels are also taking a stand against airbrushing in advertisements as well.
Increased Transparency
Millennials and Generation Z are also taking a greater interest in what is taking place behind the curtains of fashion labels too. Thus, they are no longer content with closing their eyes to the manner in which major fashion labels conduct their businesses. This has caused quite a few fashion houses to focus on improved working standards, fair production practices, and increased sustainability. In short, there is increased transparency regarding how clothes are designed and made.
So, this is the current state of fashion and it does appear to set to continue in this manner for quite a while. Of course, the fashion industry is known for being fickle so it is anyone’s guess where it will go next.
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