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Consumers love craft beer, so Molson Coors buys a small-scale craft brewer called Atwater Brewery

Consumers love craft beer, so Molson Coors buys a small-scale craft brewer called Atwater Brewery

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Published by Press release

The idea seems sound enough… on the surface. Consumers love craft beer, so Molson Coors Beverage is acquiring a small-scale craft brewer called Atwater Brewery. The move offers instant, bolt-on growth that’s desperately needed at this time. In step with 2019’s industrywide sales slump, Molson Coors is on pace to report slightly lower revenue for the recently completed fiscal year. Earnings are set to slide by a more alarming 15%.

Investors who believe buying exposure to the craft beer market is the best path forward, however, may ultimately be disappointed. The craft beer business, much like its bigger mainstream-beer brother a few years ago, is bumping into a serious headwind of its own. Continues on fool.com

IMAGE SOURCE: GETTY IMAGES.

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